Hello, Jazz

Until last year, Ford Motor Company had an Eddie Bauer edition of its Ford Explorer. When they first came out, I thought that it was a little strange that Ford would partner with a company famous for their down parkas and canoe paddles. But after seeing Eddie Bauer on the back end of several Explorers, I got use to it. In fact, it makes a certain amount of sense from a marketing point of view.

Here in Asia, Honda has its own variation on the concept. I just saw my first “Hello, Kitty” edition of the Honda Jazz.

Other than the logo on the back, I couldn’t see an difference between the standard Jazz and the Hello, Kitty edition.

I don’t know, maybe when you beep the horn, it meows.